Bluss

Bluss Marketing	Bluss Advertising The Advertising was an important aspect of the Bluss event that introduced various challenges related to Advertising a diverse event in the countryside mixing contemporary art, locally produced food and club night in a barn. The overall aim of the marketing was to create a paperless, innovative Advertising that would reach out to the village as well as the surrounding region. We chose the colour green. “Whenever I will see this shade of green again, I will think of Bluss” Man from Fykse Bluss.net was used as a hub for all the latest information along with the frequent distribution of newsletters, using the internet in this way helped keep the promotion of the event as paperless as possible. All the posters that were printed where printed on recycled paper in A4 sizes. The Bluss newspaper adverts where shown in Hordaland Folkebald, Samningen, Hardanger Folkeblad and Bergens Tidene.Design: The Bluss marketing team designed various small-scale innovative, multifunctional and environmentally friendly flyers and invitations: Barsel Bags Bluss logo cloth bags where use to advertise the project are an alternative to plastic bags. - Boomerang Postcard The boomerang postcard which was a printed and folded A4 flyer with address spaces on each side, meaning it that could be sent to several different addresses and made the most of a sheet of A4 paper. The final addressee/ destination was the Bluss HQ where it was original sent from thus we could dispose of the card ourselves and have responsibility for our own rubbish. -Radio Advert A radio advert was played for a month four times a day on Radio Folgefon. The local children and Sigrid Kaale contributed to the radio advert.

Publicity Stunt
Advertising
Press coverage
press pack