Bluss

Bluss Marketing	Rossholmen Stunt A hundred torches lit up the island for one hour. Until the third of April the Bluss event had been promoted with the colour green as its main recognisable factor. At the third of April the Bluss organisers, with help from various artists, created a stunt to let the surroundings know that something was going to happen at Fykse in the following weeks. The stunt marked the beginning of the two-week process leading up to the event and produced imagery that was then being used in the marketing. The site for the stunt was Rossholmen eller Hjerteholmen. A small island outside the Steinstø dock. The island can be seen from the bridge and both sides of the fjord. A hundred torches lit up the island for one hour.

Publicity Stunt
Advertising
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Photography credits top to bottom: 1) Sille Storihle 2,3,4) Lars Arvid Oma 5) Sille Storihle 6) Kvam Herad 7) Will Foster